Top 5 Fashion Games Performance on Unified Platform in Europe, Q1 2023

In the first quarter of 2023, the top 5 fashion games on a unified platform in Europe displayed intriguing trends in downloads, revenue, and active users. Here's a closer look at their performance metrics, as sourced from Sensor Tower.

Project Makeover by Magic Tavern, Inc. experienced a notable fluctuation in weekly downloads, peaking at 322K in the week of February 20. Weekly revenue saw its highest point at around $510K in late December, gradually decreasing to approximately $413K by the end of March. The game's active users remained relatively stable, with a peak of 1.34M in mid-February.

Crowdstar LLC's Covet Fashion: Dress Up Game showed a varied performance in weekly revenue, hitting a high of about $176K in mid-February. Weekly downloads demonstrated a downward trend, starting at 10.7K in late December and dropping to 5.8K by the end of March. Active users also saw a decline, ending the quarter with 81.4K users.

MovieStarPlanet from MovieStarPlanet showed a consistent increase in weekly revenue, reaching around $34.6K in the final week of March. Downloads saw a significant spike to 30.7K in the week of March 20, while active users peaked at 101K during the same period.

SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED experienced a peak in weekly downloads at 42.6K in mid-February. The game's weekly revenue fluctuated, peaking at approximately $28K in late January. Active users reached their highest at 89.8K during the same period.

Lastly, Merge Studio: Fashion Makeover by Paxie Games showed a strong performance in weekly active users, peaking at 321K in mid-March. Weekly downloads saw a high of 122K in late January, while weekly revenue remained relatively stable, averaging around $23K to $26K throughout the quarter.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.